Social Media Strategies in Politics

In her book 'Yes We Did', which I just finished reading Rahaf Harfoush builds on recent presentations at Rotman Schoolf of Management at the Univeristy of Toronto o summarize what can be learned fro the Obama election campagain about social media.

Some of the conclusions. . .

While she strains in the book to make parallels beten buding the Obama brand and doing the same thing for a company . . . i am beginningto think it is too much of a stretch. gaging commuinicties in politics is far different from engaging customers with a brand.

Poltical campaigns move people on a level more visceral than the relationship between a consumer and a product.

At a recent speech to Toronto' Tird Tuesday, Bob Pearson, made the comment that people want to share ideas, share knowledge and solve problems: they don't want to talk about you as a company. Politics is about sharing and acting on ideas (when it isn't about naked power

I am not a political scientist, but I have the sense that Democratic party politics is more fertile ground for this kind of grassroots organizing.

The book's an easy read (suffering unfortunatgely from really poor editing), there are

Dilbert Always Gets it Right

Conceit in Business