More Fortune 500 companies are blogging, but the pace of growth is still shall we say restrained.
The full results of a study by Dr. Nora Ganim Barnes, Ph.D. and Eric Mattson, CEO of Financial Insite
Inc., a Seattle-based research firm are available here and a summary of the key findings are in a news release by the Society for New Communications Research.
Of the findings posted in yesterday's statement, here are few of particular interest:
- 81 of the Fortune 500 or 16% currently have public-facing blogs, compared with 39 percent of the Inc. 500, 41 percent of the higher
education sector and 57 percent of the nation’s Top 200 Charities.
- 28 percent of the Fortune 500’s blogs link to Twitter accounts
- 90 percent of the Fortune 500’s blogs have the comments feature enabled