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Corporate Blogging: Still Hesitant After All These Years

More Fortune 500 companies are blogging, but the pace of growth is still shall we say restrained.

The full results of a study by Dr. Nora Ganim Barnes, Ph.D. and Eric Mattson, CEO of Financial Insite
Inc., a Seattle-based research firm are available here and a summary of the key findings are in a news release by the Society for New Communications Research.

Of the findings posted in yesterday's statement, here are few of particular interest:


  • 81 of the Fortune 500 or 16% currently have public-facing blogs, compared with 39 percent of the Inc. 500, 41 percent of the higher
    education sector and 57 percent of the nation’s Top 200 Charities.

  • 28 percent of the Fortune 500’s blogs link to Twitter accounts

  • 90 percent of the Fortune 500’s blogs have the comments feature enabled

Tightening the Rules

WSJ Takes it on the Chin