"Transparency is a judo move"

A year or so ago Clive Thomson writing in Wired calls radical transparency "a judo move" because it destabilizes customers and competitors alike.

"Indeed, network algorithms do not favor the cagey or secretive. They favor the prolific, the outgoing, the shameless. In the Reputation Economy, even a healthy, happy company needs to worry about its good name if only six or seven people are talking about (and linking to) it. When that's the case, "a casual reader has only a few opinions to determine what sort of company or person you are," says Peter Hirshberg, chair of the blog search engine Technorati. One bad blog post can kill you. But if you've got hundreds or thousands of sites linking to you and commenting on you, the law of averages takes over, and odds are the opinion will be accurate: The cranks will be outweighed by cooler heads. Again, the Net rewards the transparent."

Spin and Damn Lies

CSR Communication: Web Reporting