Lessons in Crisis Management

Michael McCain, president of Maple Leaf Foods (not a client), in the midst of a full recall of the food products made in its Bator Road facility at a news conference yesterday as quoted in The Globe and Mail:

"Going through the crisis there are two advisers I've paid no attention to. The first are the lawyers, and the second are the accountants. It's not about money or legal liability, this is about our being accountable for providing consumers with safe food."

Maple Leaf Foods full page "open letter" in today's The Globe and Mail:

"This is a terrible tragedy. To those people who have become ill, and to the families who have lost loved ones, I want to express my deepest and most sincere sympathies. Words cannot begin to express our sadness for your pain."

Lessons in Crisis Management (2)

Professor Diermeier Agrees