Daniel Diermeier, a professor of regulation and competitive practice at Chicago's Kellogg School of Management has this to say today in The Globe and Mail about Maple Leaf Foods Inc.'s reaction to its meat product recall:

"They face a very, very difficult challenge here and it's very important that they have stepped forward and accepted responsibility. They have chosen to protect their brand, rather than protecting their legal liability. This is correct. They can deal with legal issues later, after they have rescued the brand . . . Crisis management should never be delegated to a legal department or corporate counsel."

Couldn't have said it better myself.

Lessons in Crisis Management

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