Launch of forceforgood.com

A couple of weeks ago I wrote about a new website in beta from a UK-based advocacy group/think tank called Tomorrow's Company.

The official launch of the website takes place on Tuesday, 15 July 2008 with a webcast from 6:00 p.m. – 8:00 p.m. (GMT). You can register for the webcast here using the password FFG. I intend to drop in . . . virtually of course. 

The event will review what led up to the development of the site, announce the names of who are being called the first forceforgood pioneers, ("individuals from across the world who make business a force for good"), and set out "programmes, policies and activities to support and reinforce business being a force for good."

Key note contributors to the webcast will include:

Richard Reid, KPMG

          Adrian Hosford,  BT

Mark Goyder, founding director of Tomorrow's Company

Tony Manwaring, CEO of Tomorrow's Company

Tashi Lassalle, Heidrick & Struggles (a sponsor of the website)

Nandan Nilekani, co-chairman of Infosys Technologies Ltd

Should Companies Apologize? - Again

Off The Record - Never