Web_shot The people at Tomorrow's Company will launch a new beta web site next week called Force for Good. (Its holding page can be found here until the official launch scheduled for July 15th.) The group will be using the site to build a community of interest, news and debate focused on what I think is a unique and strong point of view on the evolving relationship between business, society and government.

The vision of Tomorrow's Company (TC) is "to create a future for business which makes equal sense to staff, shareholders and society" and it describes itself as a 'think-and-do-tank'  (nice that!)

There are many organizations and consultants (including me under the auspices of Hill & Knowlton) who look to help businesses understand and apply corporate responsibility and sustainability principles and ideas to corporate policies, programs, governance and reporting. 

But TC has a different starting point than many non-government organizations, if indeed that's the right descriptor. In a meeting yesterday with TC's CEO Tony Manwaring and Force for Good web manager Ivor Gibbons they outlined an inclusive point of view on corporate responsibility that underscores the interdependence of business, civil society and government. It is a more realistic, ideology-resistant and sane framework within which to think about the future of business in a troubled world. 

When up and running, TC's Force For Good will be an online platform for case studies, essays, toolkits, and sustainbility and CR news with functionality allowing videos, podcasts, blogs and it is hoped user-focused forums. Given TC's inclusive standpoint, the web site will bring a refreshingly sensible tone to the CR and sustainability conversation.

And, yes, they are going to let me blog on the site.

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