Industry and business seldom take on advocacy groups and science ("junk" or legitimate) any more, at least publicly.
So it is with some interest I noticed in yesterday's National Post that the tanning bed industry in Canada has launched a campaign to challenge what it calls the "extreme" point of view of the Canadian Dermatology Association (CDA) and the World Health Organization in its "pure abstinence messaging" when it comes to UV exposure. The duel between white coats has begun and has already gotten a bit messy as the Joint Canadian Tanning Association accuses the CDA of having close financial links to sunscreen manufacturers.
The tanning bed industry is using a model of aggressive reputation defense that has fallen out of favor given the relative lack of public credibility in business compared to NGOs and global health and environmental bodies. Dialogue and active problem identification and resolution are the preferred routes to managing social, environmental and health problems blamed on industry. But I presume there are more than a few frustrated companies standing on the sidelines of this one waiting to see how the tanning bed industry fairs in its campaign for "moderation" in assessing the cancer risks in UV exposure whether from the sun or a tanning bed.