In no particular order, some commentary and events from the social media/corporate reputation world:
- There is a Euroblog 2008 conference in Brussels, March 14-15, 2008. European countries have many more such conferences. My question is Does the quality of new ideas improve as the quantity of conversation expands? This the Facebook group about the conference.
- Jeremiah Owyang, senior analyst at Forrester, released a report yesterday on online community best practices. While the report is only available to Forrester clients, Mr. Owyang's post provides a helpful reminder about online communities, even if established by companies for marketing purposes: "Above all, remember that control is in the hands of the members, so put their needs first, build trust, and become an active part of the community.”
- Black Dog Strategic takes a close look at the declining activity on various social networking sites and identifies features of what it calls next generation social networking, namely: "greater power to array contacts by function. the ability to assign 'closeness' scores to friends, a resulting capacity to embed advertising within appropriate friend/contact contexts". (From my perspective, the more advertisers try to "embed" advertising, the faster will be the flight from the network.)
- In the category of long term scheduling, if you are planning to be in London in June you should think of attending the IPRA Summit (June 9-10, 2008). Not surprisingly, it is one of the best public relations conferences for finding out about global trends. I will be on a panel talking about social media and activism. I don't have details, but will post when I get them.
- Filed under my ongoing interest in ethics and public relations is a post at PR Conversations about the subject in which Kristen E. Sukalac takes on the contradictions in the code of conduct of the International Association of Business Communicators (IABC). The code says “IABC members engage in communication that is not only legal but also ethical and sensitive to cultural values and beliefs.” Ms Sukalac questions the paradox in the statement: "First of all, as the text above indicates, I don’t think you can be ethical outside of a system of cultural values and beliefs, so the definition of ethical changes. But what about when there is a conflict between 'legal' and 'ethical'?" Mmmmm. . . I think I agree.