Digital Issues Management

Ten days or so of campaigns being waged online:

  1. Young drivers in Ontario are using Facebook to challenge a new piece of legislation adding new restrictions on licensing of teenage drivers, including zero tolerance policies on speeding and drinking for drivers under 21 years old. Facebook group membership is at 79,000 or so and growing. The provincial government in Ontario says it will have no impact on progress of the legislation, dismissing the protest as involving what the Ontario Minister of Transportation James Bradley calls "for the most part, kids who are 16 or 17". I wonder how he determined that demographic mix of group members? A bit presumptuous I think and likely to push a spike in membership.

  2. The now famous Twitter assault on Motrin has apparently occasioned backlash from advertising executives because such campaigns may "kill creativity." The value of such hand-wringing aside, I wonder what exactly was creative about such copy as "It totally makes me look like an official mom." Judge for yourself whether this is creative or discourteous.

And finally, although I can't find a Facebook group or Twitter campaign underway on it yet, there's a movement just waiting for a digital hero. Here's the story. It was reported this week in Canada's National Post that "Queen's University in Kingston, Ont., has hired six students whose
jobs as "dialogue facilitators" will involve intervening in conversations among
students in dining halls and common rooms to encourage discussion of such social
justice issues as race, ethnicity, gender, sexual orientation, ability and
social class." This followed hard on the heels of the university moving the controversial -- although very popular -- homecoming celebrations (read 'street party') to May when most students have all left the university. Anyone for re-reading Orwell's 1984

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