A few noteworthy ideas being passed around over the past week:
- The untrue Engadget story about a delay in the release of Apple's iPhone which saw $4 billion of the firm’s market cap disappear before recovering some 15 minutes later. There are a number of angles to the story . . . the power of professional technology blogggers to undermine stock price if even just for a short time; the fact that Apple allowed an internal memo with erroneous information to float about its email system; the need for more rigorous fact-checking. For companies, however, the lesson is simple - traders and investment analysts are watching blogs for breaking news as they would other online and wire service news sources.
- An article in the Washington Post (registration required) by media watcher Howard Kurtz on the shifting power relationship between journalists and interviewees as more people refuse to be interviewed in person or on the phone. In order to prevent the interview becoming, as Jeff Jarvis says, a "gotcha" moment or having the journalist select a quote out of its context, interview subjects are asking reporters to email questions so an email, or even blog, response can be provided. Certainly takes the challenge out of interview sparring and the need for media training doesn't it?
- And here is a fun post by Mark Cuban on the occasion of Donald Trump leaving The Apprentice to focus once again on his troubled casino empire. Among Cuban's recommendations for a next generation 'The Donald': "You can travel the world over and give speeches on brand dilution. Explaining how a brand that was once synonymous with the finest real estate in the world is now synonymous with a canceled TV show, water, steaks, a doll, vodka, a perfume, a game and an online University that tries to sell questionable advice and products and is one of the biggest spammers on the Internet."
Not a bad few days for pleasurable ideas.