Approval Podcast

Canadians David Jones and Terry Fallis kindly let me make a comment about the corporate blog approval process on their podcast called InsidePR: Exploring the World of Public Relations, which goes live every Tuesday.

I argue that if a company or organization wants to be present in the blogosphere, it will have to surrender what Terry calls the "command and control" approach to communications. Senior management should create a blogging policy, agree with the blogger on limits to the scope of subjects to be covered . . . then get out of the way.

This is my first effort at podcasting and I come across a bit formal, almost stuffy. Although I do admit a propensity to literalism which might explain the tone, I promise David and Terry to work on it for future contributions.

Saturday, March 17, 2007 at 12:00 AM

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