Thanks to a post by Toronto lawyer Rob Hyndman I took a quick look at the new website of US presidential candidate Barack Obama this morning. (Defensive disclosure . . . I am not an American: Don't live there: Can't vote in the U.S.: And mistrust American politics.)
Pretty cool website. Of course there are the obligatory candidate photos and the self-congratulatory articles, the Obama t-shirts for sale and the puffed up BarackTV news clips. But you can also customize your interaction with the campaign by building your own 'My.BarackObama.com' experience, assembling your own profile and network of Obama friends, and even starting your own blog hosted on the site.
Matthew Ingram doesn't think it is quite there yet. But I like the effort to turn an online community of interest into a social influence network. The U.S. election is a long way out so it will be interesting to watch how the site develops as the campaign progresses.