Nearly a dozen large companies have come together to form the Blog Council, a "professional community of top global brands dedicated to promoting best practices in corporate blogging." Founding members include Nokia, Dell, SAP, GM, Microsoft, Cisco, Accu-Quote, Kaiser Performance, Starwood Hotels, Gemstar-TV Guide and Coca-Cola
The news release announcing the creation of the council, headed by Andy Sernovitz (author of Word of Mouth Marketing: How Smart Companies Get People Talking), says the members-only group will function "as a collective voice in support of responsible, ethics-based corporate blogs. Other issues the Council will address include:
- How do global brands manage blogs in more than one language?
- What do you do when 2000 employees have personal blogs?
- What is the role of the corporate brand in a media landscape increasingly geared toward consumer-generated media?
- What is the correct way to engage and respond to bloggers who write about your company?"
This is an interesting development. Perhaps the council will help other global corporations get beyond the 'Should we or shouldn't we blog?' stage.