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EU Takes on Flogs

Being in London, I am not sure if this news got much play elsewhere, but the UK and the EU will be imposing more stringent rules on fake blogs.

The new UK rules scheduled to come out in the next few months, and the result of the EU's Unfair Commercial Practices Directive, are aimed at the type of online fakery where company representatives pose as ordinary consumers to provide fake product or service testimonials on consumer rating websites.

Two questions come to mind: Will the new rules cover astroturfing and if not specifically could they be interpreted that way? Why now when gadflies and watchdogs can so easily track the source of any online comment?

Corporate Versus Political Diplomacy

Public and Corporate Diplomacy - IPRA Day Two