Cranking Up Reputation

Pepsi's reputation certainly gets a boost from the news story that it handed over a letter it received from a team of suspected con-artists -- one of them a Coke employee --  offering to sell Coca-Cola trade secrets. About the incident, a Pepsi spokesperson said "Competition can sometimes be fierce, but also must be fair and legal."

Score another one for honesty and transparency in corporate communications.

Catching Up

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