Social Web Update 30.07.18
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
What platforms do Canadians use for reading or information seeking? Daily viewership winners in rank order are: Facebook (of course), Instagram (of course) and Snapchat (something of a surprise) . . . taken from Pollara's 'Socialscape' poll, June 2018 edition, "Canada's definitive measurement of social media and messaging usage patterns." By the way, don't you think Pollara needs some design help with its reports and graphs . . . helpful but oh so grisly!
You're forgiven if you don't remember Snapcash, the peer-to-peer money transfer service launched four years ago in partnership with Square. But it doesn't matter now since Snap is shutting it down in the face of competition from similar services on Google, Facebook, Apple, and Zelle.
Digiday reports that Snapchat Discover will soon feature editions of the LGBTQ-focused site PinkNews: "Each edition will tell multiple stories linked to a theme to keep audiences hooked all the way through, and will include four snaps where users swipe up, taking article content that would originally be published on site plus bespoke content for the platform."
Snapchat is not commenting, but Digiday also reports that the app will start to syndicate video shows on Discover rather than focus solely on new shows or programming made exclusively for Snapchat Discover.
A TechCrunch story troubled my Sunday morning, as efforts to insinuate advertising into social platforms inevitably do. Last week Snap Inc. launched a pilot program called 'Snapchat Storytellers' "that will introduce brands to five of the app’s most popular content makers, including Mplatco, Cyrene Q and Shonduras. They’ll star in ads for Stories and Discover or provide creative direction to brands with their expertise, gleaned from gathering audiences of millions over the past few years, in exchange for cash."
YouTube is doing a limited test run of an added 'Explore' tab that will recommend different kinds of topics, videos, or channels "based on what viewers are already watching, but with a 'broader scope' than its home screen already does."
Continuing its commitment to improve the platform's video experience, Facebook has now made 'Watch Party' available globally. Watch Party "allows people to watch videos on Facebook together in real time. Once a Watch Party is started, participants can watch videos, live or recorded, and interact with one another around them in the same moment." Also being tested is the ability to start 'watch parties' with friends outside of groups, and on Pages.
LinkedIn quietly added voice messaging to its suite of 'services' last week, which left at least one writer at Mashable grumbling that "On a platform already notorious for its high volume of unsolicited messages, voice messages will simply add just another layer of inconvenience to what's already a huge annoyance." A bit unfair I think" LinkedIn is still the best platform for maintaining professional relationships.
Entangled in your active Instagram feed and afraid you've missed an 'essential' video or photo? A couple of weeks ago (sorry for the late post), Instagram offered a simple corrective by adding a 'You're All Caught Up" message when you've seen all posts from the previous two days. Already viewed posts and those older than two days will still be available below the 'You’re All Caught Up' message.