Social Web Update 25.03.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Heading for the C-suite at an advertising or PR agency? Here’s what you can expect to make according to PR and creative agency consulting firm Gould+Partners in its recently published PR industry annual survey report: The Trusted Authority in PR Industry Trends and Best Practices.
Similar to a feature in WhatsApp, Messenger users now have “the ability to quote and reply to specific messages in a conversation . . . The feature comes as an expansion of the company’s existing reaction emoji. Now, when you hold down on an individual message, in addition to simply adding a reaction, you’ll be able to reply with a new ‘reply’ button, which will attach a quoted version of the original message to your response.”
After pressure from social action organizations, Facebook will now prevent targeted discrimination by advertisers on its platform. According to a report in Mashable “(T)he company will no longer allow advertisers to discriminate when it comes to housing, jobs, or credit advertisements . . .” In other words, advertisers won’t be able target ads of these types to, for example, ‘young male users’ or by ‘ethnic affinities’.
Instagram is making it easier to spend more money on products (or as Instagram so vexatiously puts it all the time — ‘products you love’) pushed to you on the platform . “When you tap to view a product from a brand’s shopping post, you’ll see a ‘Checkout on Instagram’ button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.” That . . . plus spend money you may not have on products you may not genuinely need.