Social Web Update 25.02.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
For the first time, digital ad spending is outstripping ad spending on traditional media. And the gap is expected to widen according to a February 2019 study by eMarketer thanks largely to expenditures on Facebook and Google. Only four years ago, “digital advertising was just half the size of the “traditional” ad industry four years ago in 2015” says Kurt Wagner at Recode which reported on the study.
It’s just a test, but according to Natt Garun at The Verge app researcher Jane Manchun Wong has uncovered an experiment on Instagram with adding a donation sticker for its Stories feature “The feature seems similar to what Facebook offers with its fundraising and donation tools for charity or personal reasons. Based on Wong’s screenshot, it looks like users will be able to search through a list of nonprofits to link directly to the sticker.”
Instagram may be planning a direct run at Pinterest, says Josh Constine at TechCrunch, with something called public ‘Collections’: “Instagram launched private Collections two years ago to let you Save and organize your favorite feed posts. But by allowing users to make Collections public, Instagram would become a direct competitor to Pinterest.”
TikTok is taking a look at adding sponsored video ads: “The test was spotted in the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue ‘Lean More’ button that directs users to tap to get more information.”
Sarah Perez at TechCrunch reports that Twitter is “currently running another public-facing test focused on making Twitter ‘more conversational’ — but this time with Retweets instead of Replies. The test involves using a thin line to connect a quote-style retweet to the person commenting on the tweet, instead of placing the quoted tweet in a box as before.”