Social Web Update 18.02.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Although this is a screenshot from an infographic rather than my usual chart, it does have some useful numbers for social media strategists. (You may need a magnifying glass to read them admittedly.) Not sure I agree that 9 hashtags are ideal, especially if they are irrelevant to the content. But I’m not an expert in hashtagology. The full infographic from Social Media Today can be found here (with easier to read text).
As it tries to keep up with Instagram and Snapchat, Twitter is working on an enhanced camera feature called ‘News Camera’ “that’s accessible with a swipe from the home screen and allows you to overlay captions on photos, videos, and Live broadcasts before sharing them to the timeline.”
To help avoid the confusion that often happens in an extended threaded conversation, Twitter is testing ‘profile preview overlays’. I’ll let Nick Statt at The Verge explain: “Typically, when you look at a tweet’s replies and then click on the photo or name of the person replying, you’ll be taken to their profile automatically. That tends to disrupt how you follow along with a complex thread, forcing you to digest a new page of information and potentially lose track of what you were reading in the first place when all you really wanted to see was likely the bio of the person who was replying. . . The new feature will now float a preview overlay on mobile so that you can see a replier’s full twitter bio, follower counts, and when they joined the service.”
LinkedIn launched ‘LinkedIn Live ‘in beta (U.S. only) last week “giving people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large.” (Joining the beta test is by invitation only at this point.) Techcrunch says that LinkedIn hopes that the LinkedIn Live content will line up with “the kind of subject matter you might already see in LinkedIn’s news feed: the plan is to cover conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more.”
Slack isn’t so much a social network as a workplace messaging app and collaboration tool. Its rapid growth has come in part because of “its integration with Jira, Trello, and other popular workplace tools.” To expand its already formidable reach, last week Slack released something called Block Kit “a framework of message components that make it easy to control how information is presented in a Slack integration.”
From Josh Constine at TechCrunch: “Instagram is internally testing a web version of Instagram Direct messaging that lets people chat without the app. If, or more likely, when this rolls out publicly, users on a desktop or laptop PC or Mac, a non-Android or iPhone or that access Instagram via a mobile web browser will be able to privately message other Instagrammers.”
In the algorithm vs. chronology debate waged on both Instagram and Twitter, WhatsApp appears to be moving into the algorithmic selection camp. Specifically, says Karissa Bell at Mashable, the messaging app is testing new algorithmic sorting of “WhatsApp's Status updates — that's the messaging app's version of Stories — based on whose update is likely to be most relevant. Up until now, updates have been placed in reverse chronological order, with the most recent Status appearing first.”