Social Web Update 14.01.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Could this be the year that ‘voice’ takes over again as Alexa, Google Home or Facebook’s Portal usage becomes more widespread (remember when we used to ‘call’ people on phones) and with podcasts set to go mainstream according to some? A study referenced (improperly indexed by the author) in a VentureHarbour article called “20 Digital Marketing Stats You Need To Know In 2019”, makes the point that nearly 60% of people have started using voice for search in the past year.
If you live in China and are using or intending to use LinkedIn, you’ll have to be prepared to surrender your phone number. Rita Laio at TechCrunch discovered that LinkedIn “is requiring both new and existing users with a Chinese IP address to link mobile phone numbers to their accounts. . . LinkedIn had for months told its China-based users to provide mobile number details before sending them to the main page, but it had mercifully kept a little ‘Skip’ button that let users avoid the fuss — until at least last week.”
Twitter announced last week at the annual CES mega conference in Las Vegas that “ it’s going to make it easier for publishers to better understand what sort of content is resonating with its readers on the social network through a new kind of analytics dashboard, and, in a separate dashboard, to better track real-time information around events, and especially to track events that are coming up.”
Twitter users may start seeing some new feed features in beta such as “speech bubbles, indenting, and different colors determined by whether you follow someone or are replying.” In future, users might see a status availability feature to identify when people you follow are actively online. Other features under consideration according to The Verge are ‘ice breaker’ tweets, “to help start a conversation about a specific topic” and adding tags to tweets “that explained what they were in reference to, like a TV show.”
Instagram has launched a new component that lets users post to multiple accounts . . .” Underneath the options to tag people and mark your location should be ‘Post to Other Accounts,’ which will let you toggle on where else you’d like to publish the post.” As The Verge’s Dani Deahl points out “This could be a time-saver for a lot of people who run multiple business accounts, are doing partnerships or takeovers with other accounts, or run several photography hubs.”