Social Web Update 11.02.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
According to Crimson Hexagon’s 2019 US Consumer Trends Report, streaming services are trouncing cable. And what genres are people most keen on streaming? Documentaries are by far the most popular. And the least appealing? Romances — take that Outlander!
Remember Periscope, Twitter’s live video app? Not to be outdone by Instagram and Snapchat in offering live-streaming, “Periscope is rolling out a new feature . . . that allows up to three guests join a live stream from their phones. It's the first time the live-streaming app has supported a group feature, and though it's audio-only for now, the service says it plans to add group video in the near future.”
TechCrunch is saying YouTube is expanding its test of ‘Explore’, a feature that will “introduce users to a diverse set of personalized recommendations so they can more easily find something new to watch. The test is now available across devices . . .” ‘Explore’ may also be opened up to creators (a term YouTube favours) with smaller numbers of viewers and followers
Instagram is making it easier for people to donate to nonprofit organizations by including a donation sticker in Instagram Stories allowing people to make an in-app donation. Mashable’s Victoria Rodriguez stresses that “the donation sticker can only be used to benefit registered nonprofit organizations.”
It seems “Instagram is trying to make it more difficult for you to ignore IGTV. The app is now placing IGTV ‘preview’ videos right in your main feed”, says Mashable’s Karissa Bell, with a touch of sarcasm or maybe it’s distain. “The videos will appear when someone you follow posts a new video to IGTV. Instagram will automatically add a clip from that video to your feed, along with a link to watch the full video in IGTV.”
(What a shock . . . Only a few weeks after announcing its cringe-worthy teen meme app LOL, Facebook is shutting it down!)
Facebook is adding a bunch of new tools to help Group administrators better manage their communities and animate group conversations. The Verge reports that the updates below have been inaugurated (in rank order according to my assessment of their value)
“Group administrators will now be able to format their posts with larger text, block quotes, and bulleted lists.”
Admins will be able to matter manage their more unruly members.
Previously only available to Facebook partners, now “More groups are gaining the ability to offer subscriptions, too, letting them create separate content and conversations for dedicated members.”
And group content will feature more prominently in the News Feed.