Social Web Update 05.11.18
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
I wasn’t able to find a useful chart to post this week, but numbers are still always around us. The public relations profession’s leading publication — The Holmes Report — published a story this week on the U.K.’s Public Relations and Communications Association’s second ‘Digital PR and Communications Report’ (Bad form though — no link to the actual report, and I can only find a summary of it on the PRCA’s website.)
One interesting finding from the study about who ‘owns’ social among British marketing and communications roles:
The Public Relations and Communications Association's (PRCA) sixth annual Digital PR and Communications Report, produced in partnership with Ginger Research, found a 12% rise in ownership of digital social media activities by PR teams in 2018, with 57% of respondents saying most of their digital and social content is produced by the PR and communications function.
Only 4% of in-house respondents, however, currently use their PR and communications agencies for digital crisis management.
Not everyone likes Twitter’s heart-shaped ‘like’ button, so Twitter is giving some thought to getting rid of it in the interests of “incentivizing healthy conversation” — whatever that means — according to a tweet captured in a Mashable article. Some, though, believe Twitter should be focusing on somewhat more important issues . . . like getting rid of Nazis on the platform as one comment suggested.
Unfortunately, messaging service WhatsApp has found a way to ‘monetize the Facebook-owned service: “A WhatsApp VP says . . . (it) will start showing ads alongside its popular Status feature, reports The Economic Times. Speaking at an event in New Delhi, WhatsApp Vice President Chris Daniels said that the ads would be the service’s ‘primary monetisation mode for the company’ and would offer ‘an opportunity for businesses to reach people’.”
If you’ve used Facebook’s ‘Boost’ function for a post, then you’ll understand Instagram’s new ‘Promote’ for Stories. Admins on Instagram business pages can now “choose to auto-target users similar to their followers, people in a certain location, or use all of Instagram’s targeting parameters to inject their Story into the Stories queue of more users as an ad that can also link to business’ Instagram profile or website. “