Social Web Update 01.04.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Two charts this week since the dev teams at all but a couple of social media platforms appear to have taken the week off.
Love the Numbers
Two things stand out from the report from which these two charts are taken and which was released last week from HypeAuditor on ‘The State of Influencer Marketing 2019’: A significant percentage of influencer accounts (between 40-70%) can be considered inauthentic; The most authentic — or fraud free — influencers are nanoinfluencers; that is, people with between 1,000 - 5,000 followers. Elsewhere in the study the nanoinfluncer sector is also shown to have the most rapid growth rate in followers . . . maybe because we trust them more?
Instagram is testing a video play feature that would let users “skip forward to a point in a video you want to watch, and rewind footage without having to restart a video entirely”, although currently the test doesn’t extend to “videos posted as part of an Instagram story.”
Not a social web community in the mould of Facebook, Instagram et. al., it is still a community. So, here is an update to the live streaming platform for gamers that is designed to “help creators boost the profile of smaller streamers on the platform and to better collaborate with one another. The feature, called ‘Squad Streams’, will let up to four Twitch streamers go live simultaneously in one window, making it easier for viewers to watch the action from four different angles and giving bigger channels the opportunity not just to host smaller creators, but to share their screen with the audience, too.”
You’ll need to be have the iOS version of the Twitter app, but if so you’ll now have available a dark mode. Twitter is calling its fully black background ‘lights out’, and announced its appearance with a rather poetic tweet — “it was dark. You asked for darker! Swipe right to check out our new dark mode. Rolling out today.”
Facebook expanded its ‘Ads Archive’ functionality last week so that you can now search all active ads on any subject, as well as an archive of old political and issue ads. The ‘Ads Archive’ will display Page creation dates, mergers with other Pages, Page name changes and where a Page is managed from, and the option to report an ad for policy violations — all of which will be visible on a new Page Transparency tab on all Pages,” says Josh Constine at TechCrunch.
In the aftermath of the Christchurch massacre and the disgusting live stream of the shootings, Facebook COO Sheryl Sandberg (according to a report in The Verge) has identified three steps the company is taking to manage the use of its platform by neo-Nazis, anti-semites and white supremacists:
“Exploring restrictions on who can go Live depending on factors such as prior Community Standard violations”
Taking “even stronger steps to remove hate on our platforms.”
Being “ready to work with a commission designed to examine how online sites and social media platforms played a role in the attack.”