Social Web Recap 30.10.17
A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
The research study is from the end of the summer, but the shift says something far-reaching about the use of social media to get news. There is a noticeable shift towards diversification among American social media news consumers, at just about the same time as fake news has been gaining ground. Will older, nonwhite and less educated adults be any better able to exhume fake news dross than traditional online news users one wonders?
The sleeper in Facebook's arsenal appears to be Workplace, its entry into the enterprise collaboration market in competition with Slack. With 30,000 organizations signed up encompassing more than one million groups, Workplace has grown more quickly than certainly I anticipated. And investment in it continues: New features added last week include a simplified interface , a desktop app for Workplace Chat, screen sharing and, "in coming months, group video chat, which will let people create virtual “rooms” of up to 50 people for interactive video conferences."
Not especially interesting in itself, but Facebook's expansion of its 'Marketplace' into the used car market marks a shift away from "person-to-person buying and selling into something closer to traditional e-commerce, with users interacting more with businesses." Look for more e-commerce type additions to Marketplace in the future.
In addition to releasing new guidelines for publishers using the News Feed, Facebook also may be considering removing posts from news publishers from the News Feed "unless they’re promoted through advertising."
Facebook group administrators have some helpful new group management tools including welcome posts, badges, member profiles, and a group insights tool with personalized tips, (best times to schedule posts, managing heated conversations, removing members who violate their community’s rules).
Instagram Live video has added the ability to invite a friend to join you while broadcasting. Users can share the joint video to their stories or choose 'discard' at the end of the broadcast.
TechCrunch's Anthony Ha reports that in an effort to get devious and unwanted ads—including party or candidate political ads— under control, Twitter has launched an Advertising Transparency Center "where users should be able to see all the ads running on Twitter, the content/creative of those ads, how long they’ve been running and which ones are targeted specifically at you. Anyone can then report an ad as inappropriate or simply say that they don’t like it."
The popular chat app is finally letting people delete messages sent mistakenly to either a group or an individual chat. Deleted messages will be replaced in recipients' chats with "This message was deleted" . . . but only up to seven minutes after sending.
Britain's The Independent claims that "WhatsApp appears to be planning to bring voice and video calls to group chats.," rather than only inside one-on-one conversations. No announcement as of yet, but the hint is there in a WhatsApp blog post announcing live location tracking.
It has taken a while, but LinkedIn has cribbed from other messaging apps and upgraded its reply 'suggestions'. According to LinkedIn's official blog, "Using machine learning, we’ll show you suggestions that are more contextual and relevant to the conversation you’re having. We’ll suggest at most three responses based on the message you’ve received.