Social Web Recap 27.11.17

Social Web Recap 27.11.17

A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.

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The chart shows by influencer vertical the average number of followers on Instagram. Lifestyle posting is clearly what Instagram is all about, although 'business' appears just ahead of food and drink and just after beauty. The other verticals are self-evident: Frankly, though, I can't think of what kind of images or videos the influencers in 'business' vertical are actually posting.


Photos on Facebook Messenger will now be reproduced at  4k resolution. According to Karissa Bell at Mashable, "With the change, photos up to 4096 x 4096 pixels will appear in full fidelity or, according to Facebook, "the highest quality many smartphones support." You may not notice the rather subtle difference on a smartphone, but on a laptop the photos should be much sharper. 

My favorite update in an otherwise slow week for platform updates is Facebook's portal, available by the end of the year, through which "users can see if they engaged with pages linked to Russian propaganda efforts. The portal will show users whether they liked or followed specific Facebook or Instagram accounts backed by the Kremlin-linked Internet Research Agency. "  This could be embarrassing for many :)


Twitter is testing what it is calling 'Bookmarks', a "new save-for-later feature for Tweets in your timeline that you wanted to flag to refer back to in the future." 


You can now hang out live with a friend on Instagram video . . . assuming he or she wants you there of course. When watching a friend’s live video, you tap the “Request” button in the comments section and if accepted you can begin your chat. The social problems here are obvious, however: What if your friend doesn't confirm your request to join? Instagram mentions nothing about how you manage that rather prickly social situation.


Any of you heard of Ello? I remember thinking when it first launched a few years ago as a putative ad-free rival to Facebook, that it sounded ideal. But, as TechCrunch's Sarah Buhr points out, it went nowhere. Now it is being reborn as “The Creators Network” a place for artists to show off their work in order to help "ad agencies and others spot talented contributors and connect them to a network of creative types eager to show what they’re capable of." I guess I should close out my account.

Emoji Reaction Project

Not exactly a Facebook platform update, but the Emoji Reaction Project is a browser extension "that makes taking action as easy as having a reaction. When you react with the Sad or Angry emoji to a social issue on Facebook, this tool seamlessly connects you to the most relevant, effective ways to take action." It will be a test of people's willingness to go from expressing outrage to doing something about it.

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