Social Web Recap 25.09.17
A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
For advertisers, Facebook launched 'Dynamic Creative' last week. It allows advertisers to match creative that appears to working best for a specific target audience. Not yet widely available, Facebook explains "Dynamic creative is a tool in Power Editor and the updated Ads Manager (Quick Creation workflow only) that automatically delivers the best combination of your creative assets. It finds the best ad creative combination by taking the components of the ad (images, videos, titles, descriptions, CTAs, etc.) and running different combinations of these assets across audiences.
According to The Next Web, some users have seen "a dedicated WhatsApp button in the main Facebook app on Android. When clicked, the button acts like a shortcut, opening WhatsApp without the need to leave the Facebook app." I'm not sure of the short-term benefit of this kind of integration: People use Facebook and WhatsApp for different reasons, as they do with Messenger.
Instagram seems to have lots of fun juicing face filter options for users. Now "you can play with face filters while sharing live video . . . When your broadcast has ended you can share a replay to stories, or choose 'Discard' and your live video will disappear from the app as usual." My comment . . . Ho hum.
Another tweak that may well fit into the 'who really cares' category is a new grid layout Instagram is apparently testing which displays posts four columns wide, instead of the current three.
Twitter's has a new feature called 'Popular Articles' located in its 'Explore' tab that shows stories shared or commented on by people you follow. You can catch up on these articles whenever you log on to Twitter "A Twitter spokesperson confirmed to BuzzFeed News the new feature is live globally on Android and iOS."
More helpful retooling for advertisers! Digiday reports that "Pinterest introduced a self-serve tool for brands that use Promoted Pins. Now brands can develop campaigns with around 100 members in Pinterest’s creator network, Pin Collective, in as little as 10 to 14 days. Previously, this typically took four to six weeks. . ."
Like a little music while you're navigating the highways and backroads? Using iOS? The community-based traffic and navigation app has finally integrated Spotify into its iOS app. It will "allow users to control Spotify within the Waze app, instead of having to switch apps while driving."
AR + AI
For some reason, last Tuesday and Wednesday were AR and AI days. Four separate articles on the these topics in just two days:
- 'The future of news is humans talking to machines 'from Nieman Journalism Lab,
- 'PR firms start using AI for mundane tasks' from Digiday (indeed, there is a lot about PR that is mundane)
- 'AI is going to be bigger than the internet and sliced bread' as reported in The Next Web, and
- '5 reasons Augmented Reality will be a future battleground' by David Geer also in The Next Web.