Social Web Recap 23.10.17
The survey from investment firm PiperJaffray finds that "7 percent of surveyed teens say Snapchat is their preferred social media, up from 39 percent in the spring". However, Facebook's efforts to retrofit Instagram to match Snapchat's appeal "have been paying off as Instagram has eaten away at Snapchat’s share of new users in the U.S., according to data from Adobe", although Instagram "hasn’t been the most popular platform since 2015, according to the survey data."
I had never heard of it . (If you haven't guessed, I'm not a teen.) But Facebook last week acquired an app used by teens to send compliments to each other. Shanon Liao at The Verge reports that "Tbh lets you send prewritten compliments to friends, a method aimed at preventing people from writing nasty comments and cyberbullying." Sounds good.
Facebook began testing a new feature called 'Sets' that "lets you select several status updates, photos or videos and share them as a themed collection to everyone or specific friends", much like how you collect and present theme-based boards on Pinterest.
An option to share your screen directly on Facebook Live was added last week, precluding the need for third-party software to do the same thing. It probably eases the ability to broadcast your videos, but not much else that I can see.
The social networking site is testing two new subscription models for'Instant Articles', "one that allows 10 free articles before a subscription is needed to see more content, and a 'freemium' version that allows publishers to dictate which articles are free and which live behind the paywall."
And finally as reported in Social Media Examiner . . . "Facebook officially rolled out a new Explore Feed on mobile and desktop. Located in the Explore section on desktop and under the 'More' menu on mobile, the Explore Feed helps 'users discover more content across the social network, beyond posts from friends and Pages [they] already follow' and surfaces 'recommended content it thinks you might find interesting, including posts, articles, photos, and videos from sources you haven’t followed yet.'
The messaging app that lets users text, chat, and share media, including voice messages and video, now has a new feature that lets you share your location in real-time with people with whom you are connected. Called 'Live Location' WhatsApp calls it "a simple and secure way to let people know where you are."
Twitter has created a new ad format— the Video Website Card—described as “a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.” VMC is a larger format auto-play video that is meant to grab users' attention and then push them to a brand's website. (Not a platform update, but also of interest to marketers, Twitter announced on the same day the creation of a new expanded team—called #Fuel—to support brands with "a new arm offering end-to-end creative consulting and support.")
Although often met with scepticism, social platforms do try hard to protect users from abuse, harassment and being faced with hate symbols. Twitter has announced broad changes to better protect users, including a clearer definition of non-consensual nudity and "A tougher stance on 'non-consensual nudity,' or images or videos shared without the subject’s permission". Sanctions will include permanent suspension of the account. And It is making it easier for anyone, not just the target, to report unwanted sexual advances. Next up according to Kurt Warner in Recode is tackling “hate symbols,” “violent groups” and “tweets that glorify violence.”
Snapchat is continuing to invest in the creation of original content to pursue what appears to be its goal to become an entertainment destination. Snap and NBC Universal announced last week a partnership to produce scripted content, "shot and presented in vertical video format."