Social Web Recap 22.01.18
A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
In case your wondering why bother with a social media strategy, it works . . . At least according to social media marketers surveyed in the State of Social 2018 study, who, I hesitate to suggest, might be somewhat biased 🤔
YouTube 'creators' who want to earn advertising revenue from their videos will have to please more people. Early last year, YouTube said channels had to have a minimum of 10,000 lifetime views to qualify for its monetization program. "It’s now upped that to a threshold of 4,000 hours of watch time within the past 12 months, and 1,000 subscribers."
A simpler Messenger interface is on its way. TechCrunch reports that Facebook’s head of Messenger David Marcus announced today its 2018 plan includes “massively simplifying and streamlining Messenger. As TC's Josh Constine rather sniffly, although rightly, comments: "Between Messenger Day/Stories, its Snapchatty augmented reality camera, a bot Discover section, games, and more, Facebook had to build artificial intelligence 'M Suggestions' just to remind people of all the features it has crammed in the app."
Instagram is apparently testing a new feature that supports using text to tell stories rather than relying on the images and videos which are the platform's bread and butter. For those more absorbed by words than vainglorious selfies (me), this may mean a more fruitful experience on the predominantly visual social network.
The fight against fake news and spam in general continues. Speculation is that WhatsApp is "testing alerts to stop users from forwarding spam messages", which often include fake news says Dani Deahl at The Verge . Although unconfirmed as yet, Deahl believes you may be notified that spam or fake news content has been frequently shared: "If you receive one of these messages, you’ll see 'Forwarded Many Times' under the sender’s name, and if you’re about to send along one of these messages, you’ll see at the top of the forward screen 'A message you are forwarding has been forwarded many times.' "
Following its announcement last week of changes to the News Feed, Facebook has now said in 2018 it will prioritize: "News from publications that the community rates as trustworthy; News that people find informative; News that is relevant to people’s local community." The 'trustworthiness' factor it says is the result of research with "a diverse and representative sample of people using Facebook across the US to gauge their familiarity with, and trust in, various different sources of news."
In an effort to get more people using 'Stories', Facebook has begun "testing the ability to create them from desktop, and a much more prominent placement for viewing Stories atop the News Feed instead of in the sidebar." The driver, other than more advertising revenue, according to TechCrunch is building "a functioning AR strategy — whether for keeping people coming back to play with AR face masks, watch friends jazz up their lives or giving advertisers creative tools — it has to get people watching Stories en masse."
Yes Crunchet . . . a new app that may not last, but which has an admirable political purpose: Crunchet was used during the women's marches on Saturday"to help create collages of Facebook, Instagram, Twitter, Twitch, YouTube, Spotify and uploaded content that can be shared anywhere as a single story. Users can also collaborate, being invited to or asking to become a contributor to someone else’s Crunchet post", with the purpose says its co-founder of bridging "the gap between passive social network voyeurism and posting only about yourself." Now that's a worthy ambition!