Social Web Recap 19.06.17
A weekly annotated one-two sentence summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Twitter's redesign announced last week is less about a shift in functionality than unburdening the user experience. Of all the changes—according to Twitter intended to make the app "feel lighter, faster, and easier to use"—the most useful from my perspective are the shift to more intuitive icons and the fact that tweets "now update instantly with reply, retweet, and like counts so you can see conversations as they’re happening – live" (not on Twitter.com or Twitter Lite).
To encourage improved transparency and honesty among so-called Instagram 'influencers', Instagram is asking them to include the words paid partnership on funded posts. As reported in ReCode, Instagram said: “As more and more partnerships form on Instagram, it's important to ensure the community is able to easily recognize when someone they follow is paid to post content.” Damn right . . . it's time.
Instagram's other contribution to last week's social web developments is, once again, new face filters (yawn), as well as stickers to celebrate Father’s Day. The road trip filter lets you "open your mouth to rush down the road", rainbows can appear and a sleep mask filter will let you "switch between day and night, and yawn for a playful twist". (Didn't I just say that?)
This is directly from Social Media Examiner. No comment :) "Snapchat rolled out the Snap Publisher tool for building vertical video creative. Snapchat also announced that its self-serve Ad Manager tool is now officially available and it’s launching a Snapchat Certified Partners program “to connect advertisers to trained third-party ad tech tool providers.”
From YouTube a change likely to gladden 'creators' (That's what they call themselves, right?) who make 360-degree and virtual reality videos — heat maps that mean you will "be able to see exactly what parts of your video are catching a viewer’s attention and how long they’re looking at a specific part of the video." And for the video originators among you the linked YouTube blog post has practical suggestions based on early research on juicing your VR and 360-degree artistry. Note, though, it is only for YouTubers with more than a 1,000 views.
Facebook's week saw it:
1) Release research "outlining its efforts to train artificially intelligent chat bots to negotiate with real humans — a skill that requires bots to actually plan a few steps ahead." It's not live yet, but Facebook has decided to open the code for developers.
2) Add GIFs to user comments in addition to in status updates
3) Plan to "let people pay to subscribe to publications through its app". Publishers like the Wall Street Journal, and the New York Times perhaps more reluctantly, will be watching closely as they continue their digital journey.