Social Web Recap 19.02.18
A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
The chart is from Econsultancy's 2018 Digital Trends, published in association with Adobe. The study's author points out that "(T)argeting and personalisation is the top priority in North America, with 30% of companies in this region saying this is one of their three main areas of focus. Content marketing (26%) is top of the agenda in Europe, narrowly ahead of targeting and personalisation (25%), while respondents in Asia Pacific are more likely to point to social media engagement (31%) and brand building / viral marketing (25%)."
After launching ‘Watch’ in August (still only available in the U.S) to challenge other video streaming and distribution platforms such as YouTube, Facebook is now adding breaking news to the Watch news section. It appears to be part of its recent strategy to get more control over the news content posted on the platform and to feature more local news.
In the category of ‘who-really-cares’ tweaks, Facebook is adding a ‘Lists’ feature (available only on Android for the moment) in its ogoing effort to boost the amount of personal content people post. You can post lists about anything: films you want to see; travel destinations; dogs you like . Where available, it can be found when you tap ‘What’s on your mind’.
Facebook may be entering the hardware market! According to Digitimes, "Facebook is set to officially foray into the global smart speaker market in mid-2018 by launching two new models, codenamed Aloha and Fiona - both with 15-inch touchscreens - in July at the latest, with the devices positioned as a way to allow family and friends to stay in touch with video chat and various social features, according to industry sources."
Snapchat is making a version of Snap Maps viewable on the web. It will show public ‘Stories’ about location-based events. Daniel Ellington from TechCrunch enthuses that:“The web-based map features public stories from Snap Map, for the first time accessible outside of the app itself in a web-based overhead map view. Users can browse the map, and click on any available bubble to view the public story posted from that place (of course, being in Canada the first one I clicked on was from a junior hockey game).”
Snapchat 'creators' now have the analytics they've been waiting for. A slew of new analytics — including daily unique story viewers and a breakdown of audience demographics — should "help creators show their total reach to secure sponsored content and product placement deals, refine their posts to match their audience, and compare their following to that on other platforms" says Josh Constine at TechCrunch.