Social Web Recap 16.10.17
A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
As much as I admire Egon Schiele's art as you can tell from the image headers I've been posting , when possible I'll replace these images with social media data that provide texture and shape to significant trends. The chart above is from Sprout Social's Q3 2017 report on 'People, Brands & the Social Media Power Struggle". About this chart, Sprout Social concludes "While in the past, consumers may have felt powerless to stand up to businesses alone, social has given people a platform to share their stories and enlist the help of the public to demand resolution or even restitution."
For the U.S. market only, Facebook officially launched an 'Order Food' section in the Explore menu. It lets you browse restaurants nearby then order food for pick-up or delivery assuming the restaurant offers that service. Facebook has hooked up with big name dispatching services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo to expedite ordering.
TechCrunch reports that at Oculus Connect 4, "Facebook previewed 3D posts, a new type of News Feed post where users can grab, spin and interact with a 3D object to look at it from all angles. . . . (and will) soon allow augmented reality objects recorded with Facebook Camera to be shared into Facebook Spaces so you can play with AR in VR."
Want to know what is happening now and feeling a bit intimated by the capacious Twitter firehouse? Then, Twitter's new “Happening Now” feature is for you. It take users to a dedicated timeline of tweets related to events being covered that you have elected to look at. According to Twitter, "you may see events featured at the top of your timeline labeled as Happening Now. When available, we’ll show you events and topics we think you might be interested in when you open your Twitter."
This is less news than it is a bit of indicative editorializing from JuJu Kim at Digiday: "Facebook Live video has disappointed some publishers, but they’re hopeful about video on Twitter. Twitter has livestreamed events and announced a streaming video service with Bloomberg Media, plus other live news, sports and entertainment programs from content creators." Kim sees two advantages for Twitter over Facebook Live: "Publishers can monetize clips from episodes of their shows with pre-roll ads, a format unavailable on Facebook . . . (and) Twitter heavily promotes new shows because live video on the platform hasn’t reached a saturation point. Facebook, on the other hand, seems to have de-emphasized live video."
Keith Coleman, Twitter's head of product, has confirmed that it is working on a #SaveforLater bookmarking tool that will allow users to hang onto Tweets without 'liking' them
Context is often what's missing from social discourse, especially when it comes to commenting on news. But that isn't quite what's meant by Snapchat's new 'Context Cards'. The cards (integrated with Stories as well) will "display information about the Snap you’re viewing. . . (and) provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable."
Karissa Bell at Mashable also noticed that Snapchat "is testing a dedicated section of its app to 'Official Stories' from verified accounts. The test comes just weeks after Snap was reported to be deepening its efforts to verify more accounts, including popular influencers" Needless to say given Snapchat's user base, celebrities are likely to be the first 'influencers' on their list.