Social Web Recap 16.04.18
(My weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts. )
Chart of the Week
With the discussion in North America and Europe about whether to #DeleteFacebook, it is useful to remember that according to Statista (the chart above) when it comes to active social media penetration the U.S. and Canada both rank behind such nations as the UAE and South Korea. I wonder how active the #DeleteFacebook movement is in UAE and South Korea, or Singapore, or Thailand. Bear in mind, too , that "as of January 2018, WhatsApp was the most popular mobile messenger app worldwide with over 1.3 billion monthly active users." And guess who owns WhatsApp? Facebook.
It's informed speculation at the moment, but TechCrunch is reporting that Instagram is "preparing to launch a feature called 'Nametags' that lets you create a special image that people can scan with the Instagram Stories camera to follow you." Josh Constine sees a number of uses for this kind of visual tagging: popularizing Instagram accounts visually; making following new friends easier "by having them open their Nametag and then you scanning it; and letting businesses and influencers "post their Nametag across other social media handles, print it onto posters or handbills or even make merchandise out of it."
Instagram is joining its parent company Facebook in“ building a new data portability tool. You’ll soon be able to download a copy of what you’ve shared on Instagram, including your photos, videos and messages.” (From The Verge)
LinkedIn is steadily rolling out to its 'members' the ability to send, search and view trending GIFs within its messaging function. The Verge asks, justifiably, is it really "necessary to be able to send GIFs to your colleague, recruiter, or potential candidate for a job?"
Two new features on Facebook might make it more appealing to those who like Snapchat's more 'creative' elements. TechCrunch reports Facebook is adding a new augmented reality (AR) doodling feature as well as the ability shoot back-and-forth Instagram Boomerang GIFs with the Facebook camera. Of the two, says Josh Constine, "the AR doodling — which Facebook calls '3D drawing' — seems like the biggest feature, letting users draw 3D images with AR on the real world. It looks like a natural extension of the drawing tools that Snapchat first made popular but taken to a more immersive level."
Mashable says some Snapchatters are "seeing their Snapchat Stories feed in reverse chronological order as a replacement for the algorithmically sorted feed. Users are seeing the reverse chronological feed in both the design that features just 'Stories' and 'All' tabs and in the design where there are separate 'Stories' and 'Chat' tabs."