Social Web Recap 12.06.17
A weekly annotated one-two sentence summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
For Pride Month, Facebook created news ways for people to show their pride and support for the LGBTQ community as well as tipping its hat to the LGBTQ artists who created the new imagery. Last week it made a small but significant change to Facebook Live to help people who are deaf or hard of hearing. Facebook announced it will now allow publishers to include closed captions in Facebook Live. Cool socially sensitive moves Facebook!
U.S. Facebook users can now reach out directly to their political representatives to get their views on issues known. Techcrunch reports that "In the 'Compose' window that pops up when you prepare to write a post, there’s now a new option that lets you search for and add your representatives’ information to your post . . . This is the latest addition to Facebook’s Town Hall platform — a recently launched initiative designed to make it easier for Facebook users to locate, follow and contact their local, state and federal government representatives via the social network."
The juggernaut continued with more updates this week (Android Thursday, iOS coming soon) to its photo album features to allow:
- Simpler collaboration on albums with friends
- Videos, check-ins, text posts added to photo albums
- New following and unfollowing features
- 'Featured Albums' letting "users to showcase their favorite albums on their profiles"
By buying Placed, a location-based analytics and ad measurement company, last week Snap likely hopes to take advantage of its measurement systems to show advertisers how Snapchat ads provide a healthy return on investment.
Josh Constine at Techcrunch writes that WhatsApp will be releasing three new features to boost its lead in the visual messaging wars — new filters to "jazz up imagery, or correct for poor lighting"; albums to automatically group photos in a tiled album when users send four or more photos or videos; and reply shortcuts in which users "can reply to a specific message in a thread by swiping on it, which pops it to the bottom of the chat window where you can type a response."
There aren't many details yet, but Apple appears to be set to launch something called 'Business Chat', an apparent effort to replace the need for consumers to have Twitter or Facebook Messenger to talk (read 'complain') to companies. 'Business Chat' will kick in when a customer finds a business through Safari, Maps, Spotlight, and Siri.