Social Web Recap 05.06.17
A weekly annotated one-two sentence summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Although still home to the notorious /r/4chan and /r/8chan communities, Reddit is growing up or, as this article put it, 'maturing'. Last week it added location tagging for posts. "The feature will launch on mobile and is powered by Foursquare’s directory of locations. While the typical Reddit post may not need location — and attaching one is optional — it seems like it’s meant to enrich posts and photos about first-person experiences, like food or a great view."
Twitter tweeted (sounds stupid doesn't it?) that if you have the 'receive messages from anyone' setting enabled, messages from people you don’t know will go into something called 'Requests' in which you can then delete or accept the message. Accepting the message means it will be moved to your inbox. It's a tweak that improves privacy control I think.
In the 'who-really-cares' department, Techcrunch reports that "Twitter is testing a new interface for its mobile applications on iOS and Android, which involves rounded profile images, buttons and other features."
Instagrammers can show their support for June Pride Month by using pride stickers in photo or video stories. In a smart gesture, Instagram also profiled the global LGBTQ-identified artists behind the creation of the pride stickers.
And they're at it again: Instagram (no I didn't mean Snapchat) announced new face filters in its camera "to give you more ways to turn an ordinary selfie into something fun and entertaining." No thanks.
For the hardcore marketers among you, Instagram Stories full screen ads can now be used to meet some new campaign objectives — traffic, video views, conversions and mobile app installs.
At the end of last week, rumour had it Facebook was readying a new messaging app for teens called 'Talk'. Rolling Stone reported that ". . . the app will be restricted to users 13 years or older, and teens wouldn't need their own Facebook profile to access the app. Perhaps just as importantly, teens who use Talk won't be publicly searchable, a safety precaution that could help eliminate the danger of teens being approached online by strangers." The question, of course, is Facebook's goal to understand young people, or let advertisers sell to them?
Not really a significant platform change, but Snapchat is being used in British election campaign by all parties to reach young voters. Snapchat itself "created an Our Story in its Discover section for British political party leaders to answer questions" from voters.
Social Media Examiner reports that "Snapchat rolled out the ability for businesses “to create on-demand geofilters from scratch” online. Adweek reports that Snapchat’s new web tool contains preset categories for special events such as birthdays, weddings, and more. Users can access templates and modify their text, colors, and graphics to suit their needs."
Not a social platform per se, but Google is helping professional or citizen journalists with the release of a data gif maker. These animated data visualizations may lack statistical validity or proofs but they appear easy and simple to assemble. Unfortunately, I see lots of opportunity for more fake news.
Internet Trends 2017
Not specifically about social, but Mary Meeker's annual internet trends report always occasions lots of speculation. Few, including me, will read the whole 355-slide deck. But here are four bits you should know:
- Internet usage as a whole grew 4.4% year over year
- Mobile usage averaged three hours per day per user, compared with one hour per day five years ago
- While TV captures the bulk of advertising spending, advertising dollars continue to shift to mobile. Print advertising, of course, continues to suffer. But internet advertising spending will surpass TV spend within six months
- Google and Facebook are responsible for 85% of online internet advertising growth, and that share is growing
(A section on the rapid growth in sources of digital health data—slides 288-319) makes for encouraging reading about the opportunities accessible data presents for better health outcomes.)