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Social Web Recap 02.04.18

Social Web Recap 02.04.18

(My weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts. )

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CHART OF THE WEEK

Augmented reality (AR) and virtual reality (VR) are 'la coqueluche du moment' but there may be sound logic in looking closely at both to understand prospective digital experiences for people as consumers, voters and even travelers. The 2018 Accenture Digital Consumer Survey of 21,000 online consumers in 19 countries didn't get much exposure, but it revealed four curious findings about expectations for AR/VR:

  1. "Stand-alone digital voice assistant devices are leading the evolution toward blended digital and physical experiences
  2. Consumers are in search of simplified, flexible and engaging subscription over-the-top (OTT) video experiences
  3. Interest in connected experiences extends to self-driving vehicles
  4. Consumers want more than just fun from augmented and virtual reality. ' 

The chart testifies to what interests consumers in particular about AR/VR . . . À chacun ses goût

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Facebook

At the same time as Facebook CEO Mark Zuckerberg agreed to testify before Congress about data privacy, the platform announced a number of changes intended to make its privacy tools easier to use. The 'Settings' menu has been redesigned so that adjusting your data privacy modifications can  happen in one place. A 'Privacy Shortcuts' menu has been added to enable managing your data with a few taps.  And 'Access Your Information ' has been introduced: It's "a  secure way for people to access and manage their information, such as posts, reactions, comments, and things you’ve searched for. You can go here to delete anything from your timeline or profile that you no longer want on Facebook."

Just so you know . . . The  whole #DeleteFacebook backlash triggered by the Cambridge Analytica and Aggregate IQ controversies is a huge *fail*. "Facebook's monthly active user (MAU) numbers suggest that very few people — if any — have actually ‘deleted’ Facebook. Indeed, the latest data suggest that more people than ever are using Facebook" in particular in the US and UK. 

And continuing last week's data prviacy shakeup, Facebook has also said "it will stop using data from third-party data aggregators — companies like Experian and Acxiom — to help supplement its own data set" (and that of advertisers themselves) for ad targeting.

Snapchat

Watch out! According to a report in ReCode , Snap could be "building out the same kind of API that just got Facebook into a whole mess of trouble."  The API would let people people "use their Snapchat account to connect with third-party apps . . . to grant outside companies access to their Snapchat data to help personalize other services." Guess where that could lead if Snap, and you, aren't careful.

Instagram

If you've missed using the Giphy library of GIF's to juice up those otherwise boring Instagram posts,  you'll be happy to know that Instagram is  reintegrating GIPHY into the platform. Beside apologizing for a racial slur found in its library—which led to its being disabled within Instagram and Snapchat—Giphy confirmed it has reviewed  "its GIF library four times and will preemptively review any new GIFs it adds."

Twitter

To solve a problem bedeviling Twitter users who wanted to direct people to a specific segment of an embedded video in a tweet, Twitter has introduced 'Timestamps'. Now "when you tap to share a live video (or a replay of a live video), you’re able to scroll back to the exact time you want the audience to watch. You can then add your own thoughts to the tweet, and post it as usual." 

LinkedIn

Linkedin has joined other leading social media tools by "rolling out a native ad format" where video ads will autoplay as standalone posts in the feed, rather than having the videos link out to another website. It is also "introducing the ability for businesses to include native video on their 'Company Pages'."

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