Social Web Recap 01.10.18
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love The Numbers
According to a study of 2,000 Britons by think tank Demos released in September, “While social media, celebrities and influencers were deemed important by significantly more young people than older people in helping them decide which causes they ought to support . . . non-digital sources are still held to be highly influential across survey respondents.”
Not so much an update, but it’s worth noting that Snapchat has joined other social platforms in encouraging young people in the U.S. to vote by letting users register to vote from the app: “The functionality will be available to everyone over the age of 18 in the US, who’ll receive a voter registration link from the app. Clicking it will launch a Snapchat-branded TurboVote mobile site where users can register.
In partnership with Amazon, Snapchat users can now buy that sweater or pair of shoes by pointing “their Snapchat camera at a physical product or barcode to then be redirected to an Amazon pop-up card for that product or something similar.” It’s as simple to buy more stuff as pressing and holding the Snapchat camera screen.
Not to be outdone by Snapchat (see above), “Tinder has partnered with nonprofit Rock the Vote for a second time, in the hopes of driving young people to the polls through in-app messaging”, including information and facts about voter registration of interest to its core demographic (18-29 year olds).
Tinder has introduced something called ‘My Move’ that gives women the option to start chatting with a match first, if they opt in to use this feature — giving them more control over their interactions with people on the app. Tinder’s India general manager Taru Kapoor explains to TNW that “By giving our female users the ability to exclusively send the first message if and when they want to, My Move provides women the autonomy to choose how to engage with their matches and empowers them to control their experiences.”
Instagram users can now be notified of “any activity on their accounts such new followers, likes, or comments” when using the app through a Chrome, Safari or Firefox browser.
Social Media Examiner reports that “LinkedIn dynamic ads are now available to all businesses in Campaign Manager. These new dynamic ads will be automatically personalized based on publicly available information from LinkedIn’s member profiles and will leverage LinkedIn’s powerful advertising tools and templates.”