Social Media Update 30.09.19
A weekly annotated curation of significant social media platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
A survey of more than 800 PR professionals contains some troublesome findings. A product of The Plank Center for Leadership in Public Relations, the survey rewards a very average C+ to the PR profession on five criteria in the chart above, noting that “While grades did not shift from 2017, job engagement, organizational trust and job satisfaction dropped a bit. Even more concerning, previously reported gaps grew even more.” Of particular concern “Women in public relations remained less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.”
The preoccupation with offering a dark mode on social platforms (why?) continues with Instagram being the latest to begin testing.
Chaim Gartenberg at The Verge reports that you can now “add up to five lists as alternative timelines in the main Twitter app, allowing you to quickly swipe between different groups of accounts directly from your home screen.” Maybe spirited Twitter users will get the point . . . I don’t.
The live streaming video platform favored by gamers has got a visual makeover, with a new logo, font , background (purple) and slogan (‘You’re already one of us’). Referring to comments by Twitch’s executive creative director, Bijan Stephen writes in The Verge that “The idea was to future-proof the brand and to better represent its creator community.
Facebook has begun hiding ‘Like’ counts in Australia as a way to reduce the social pressure of constantly being ranked — or seeming to be ranked — on each post. Josh Constine at TechCrunch says, “A post’s author can still see the count, but it’s hidden from everyone else who will only be able to see who but now how many people gave a thumbs-up or other reaction.”
Facebook ‘group stories’ are no more. In reporting the demise, The Next Web reminds us that the short-lived feature “available since December last year — allowed a group’s administrators and members to post ephmeral photos and videos that vanish within 24 hours.”
Cryptocurrency takes its toll once more, this time on the once popular messaging app Kik. “Following an embroiled relationship with the US Securities and Exchange Commission over its cryptocurrency come security token Kin, it appears that messaging app Kik‘s days are numbered,” reports The Next Web’s Matthew Beedham.