Social Media Update 29.07.19
A weekly annotated curation of significant social media platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Instagram still wears the yellow jersey (allusion to the cycling race Le Tour de France which finished yesterday) in the advertising race, largely at Facebook’s expense. What’s surprising about the chart from Marin Software’s ‘State of Digital Advertising 2019’ report is how many marketers are anticipating incremental budget for their Instagram advertising campaigns. Over-confident perhaps?
Tinder is to be congratulated for an update that will see LGBTQ people warned “when they’re traveling in a country where their dating preferences could put them at legal risk. Called ‘Traveler Alert,’ the feature will automatically hide users’ profiles when they’re traveling abroad in countries where same-sex relationships are illegal. Users can then choose if they want to remain hidden.” It’s a shame such warnings are even necessary.
In a thoroughly anomalous step for a social network, Pinterest “has revealed a new set of ‘emotional well-being activities’ that it will automatically suggest to user(s) who search for phrases that signal that they’re undergoing some anxiety or stress or otherwise feeling bad.” The recommendations will include deep breathing exercises or referrals to support organizations like the National Suicide Prevention Hotline. Kudos to Pinterest for recognizing a role for itself in mental health awareness and support.
Not much changes with Reddit except its on-again, off-again efforts to clean up white supremacist subreddits. So, the announcement that Reddit will launch “a new feature called Community Awards, which are new Reddit Gold-style medals that subreddits can design for themselves”, a boost The Verge calls “a small piece of flair”. Although, as writer Jon Porter goes on to say “With Reddit’s reputation for hosting communities that sometimes engage in borderline illegal behavior, there are concerns that these new awards could allow malicious moderators to promote bad behavior among their subscribers.”