Social Media Update 17.06.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Messaging apps (Messenger, WhatsApp, Slack , Telegram, WeChat and Viber in rank order of interest to marketers) are still not playing a serious role in digital marketing according to Buffer’s 2019 State of Social report. Although those who use them have seen successes—Social Chain’s WhatsApp group “has seen an open rate of over 98% and a click-through rate of 25%”—50% of marketers were not planning to use messaging apps in 2019.
Yes Yubo, a relatively new app for teenagers out of France designed specifically to facilitate more personal interaction rather than passive observation of all the supposedly chill things others are doing. It even includes video rooms in which you can host a group live stream. As Yubo’s CEO, Sacha Lazimi, explains; ‘The future of social networks is about social discovery. We’re trying to avoid becoming a performance-based network. We don’t want to emphasize likes or views.’
Facebook plans to continue its investment in Portal, its video-calling smart speaker, with new features expected to be introduced in November. (If you do follow the link to the story in The Verge, be prepared to read a truly confusing piece that includes such nonsensical quotations as ‘new form factors that we are going to be shipping.’ HUH?)
Twitter is releasing new version of the desktop app it pulled about a year ago. The new version, timed for the release of Applea’s Project Catalyst for macOS 10.15 Catalina, “will have a variety of features like dark mode, keyboard shortcuts, multiple windows, and notifications,” says an article in The Verge.