Social Media Update 16.09.19
A weekly annotated curation of significant social media platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
EXCEPT FOR LAST MONDAY (09.09.19) WHICH I SKIPPED AS A CONSEQUENCE OF MY SON BEING MARRIED ON THE WEEKEND BEFORE — MY APOLOGIES.
Love the Numbers
The 2019 Global NGO Technology Report released yesterday “examines how NGOs use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. It provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.” Social media use is widespread among nonprofits, with 97% regularly using social media to reach supporters and donors, with Facebook and Twitter the preferred platforms.
Facebook has made some changes to Messenger over the past two weeks, with the goal one assumes of increasing business and advertiser interest. September 7th, “Facebook shared a range of new and upcoming improvements to its business tools for Messenger. These include new lead generation automation flows, an appointment booking tool, and an updated Standard Messaging response window. . . . And it will begin phasing out the Discover tab.”
Chris Welch at The Verge says “Spotify is adding the ability to share whatever it is you’re listening to with a snap on Snapchat — long after other platforms like Instagram already got this same type of integration. So long as Snapchat is installed on the same device you’re using Spotify on, you’ll now see it appear in Spotify’s share menu.
Those who know me will recognize right away that the announcement from YouTube that it has launched “YouTube.com/Fashion, a single destination for style content on YouTube” is irrelevant to me. However, I can see how creators and advertisers will be thrilled that this “new Fashion & Beauty department will “foster collaborations between fashion brands and our creators” bringing you, in YouTube’s words content straight from the runway.
Facebook is jumping heavily into the online dating game. In early September, it launched Facebook Dating, and will let people “integrate their Instagram posts directly into their Facebook Dating profile . . . giving people the ability to add Instagram followers to their Secret Crush lists, in addition to Facebook friends. By the end of the year, we’ll make it possible to add Facebook and Instagram Stories to your Dating profile too.”
‘Like’ counts may soon be disappearing from Facebook if a test underway goes well. As “Abhimanyu Ghoshal pointed out in his piece on killing the follower count for social media, research shows that these (‘like’) numbers can increase the risk of depression, sadness, loneliness, envy and drop in self-esteem.”