Social Media Update 15.07.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
TikTok is burning up the growth charts with almost a billion global downloads. But it is looking to add still more users, hence the addition of “TikTok Rewards that lets users ‘redeem points for cool prizes to your favorite stores,’ according to the app’s notification. TikTok users can collect points by inviting friends to the app through a unique invitation code.”
Instagram bullies beware! Instagram announced a couple of new features aimed at forestalling bullying on the photo and video-sharing social network. First is “a new feature powered by AI that notifies people when their comment may be considered offensive before it’s posted.” Also being tested is a feature called ‘Restrict’ that that lets a user control Instagram interactions without notifying the bully. The idea is that “Once you Restrict someone, comments on your posts from that person will only be visible to that person. You can choose to make a restricted person’s comments visible to others by approving their comments. Restricted people won’t be able to see when you’re active on Instagram or when you’ve read their direct messages.”
Who misses Google+? Well Google assuredly does since according to TNW it is using New York as a testing ground for a new social network called Shoelace, “a hyperlocal network for people who want to find others to join them in activities like sports and attending shows.”
‘Creators’, as they are called, are the fuel of the YouTube growth engine. Helping creators monetize aspects of their channels ensures that they are happy and productive and that YouTube — which takes a cut of any money viewers pay creators — is less dependent on advertising revenues. SuperChat, for example, a growing revenue stream for creators, “allows viewers to pay to pin comments on live streams.” At VidCon last week YouTube announced further ways for creators to get viewers to pay them: SuperStickers will now let “fans to purchase animated stickers during live streams and Premieres to show their favorite creators just how much they enjoy their content.” It has added membership levels to its Channel Memberships feature in which “fans pay a monthly fee of $4.99 to get unique badges, new emojis, and access to special perks, such as exclusive live streams, extra videos, or shoutouts. And it now offers creators more partners for offering merchandise like t-shirts through their channels.”
Mashable’s Karissa Bell reports Snapchat is testing a new ‘Shows Page” that is a swipe away from the main Discover page and other publisher content. Bell explains that “It makes sense that Snap would be looking for new ways to highlight its growing slate of original content. The company has spent the last year investing heavily in the short, bingeable shows, with a growing lineup of Snap Originals and other series.”