Social Media Update 10.06.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
According to Americans — Who’s to blame for made up news? Politicians. Who should fix it? The media. I guess that’s because it’s too much to ask that politicians stop playing fast and loose with facts . . . and lying. (Pew Research Center’s latest study.)
Continuing its battle with the popular teen app TikTok, Instagram is adding a karaoke-like feature “lets you displays lyrics on your video Story synced to a soundtrack you’ve added with the Music sticker.” TechCrunch’s story about the upgrade explains how to use it.
Speaking of TikTok, the increasingly popular short-form video app favoured by young teens is aggressively building out its ad platform most recently by “testing interest-based targeting, custom audience and pixel tracking” to add to its current offer of “targeting by age, gender, location, operating system and network on the device.” As the Digiday article points out, TiKTok needs to do something to build confidence among marketers about its targeting. Research published in March found marketers ranked TikTok as the platform with the least effective audience targeting capabilities among 13 social networks and search platforms.
Hook-up app Tinder is trying to make itself more inclusive by letting sexual orientation or gender identity be added to a user’s profile: “When a Tinder user taps on the ‘orientation’ selection they can choose up to three terms that describe their sexual orientation.”
Not exactly a change to Facebook’s functionality, but The Verge’s Elizabeth Lopatto is reporting that “Facebook will announce a new cryptocurrency this month, according to a report by The Information. Facebook employees who work on the project, called Libra, can choose to be paid in the cryptocurrency token instead of hard cash, the report says. Previous reports have suggested that a global launch would happen next year.”
Pinterest quietly goes about its business, seeming above the frenetic pace of updating and refining that grips other social platforms, which makes any tweak worth noting. Social Media Examiner reports that Pinterest is taking a look at a ‘Story Pin’ that will “give businesses and brands ‘more ways to share ideas with up to 20 pages of images, text, and multiple links. You can preview an example of Pinterest’s new Story Pin from the Austin Food Blogger account.”