Social Media Update 08.07.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Buried deep in PR firm Edelman’s recent In Brands we Trust? report is this small chart that looks at the “most effective channel sequences for earning trust in a brand message among non-customers.” Since earlier in the report Edelman’s research finds only one in three people are sure they can trust brands to do what is right for society, selecting the right channel for trust building is consequential. Edelman recommends “leading with peer, amplifying with owned, social and paid.” Notable by its absence is what public relations professionals call ‘earned’ media (such as media interviews, op-eds, media tours, blogger relations, investor relations and an endless stream of news releases.)
Twitter is striding a very fine line as it intends to add “a special label to certain tweets — namely those that violate Twitter’s terms of service, but which somehow serve public interest.” It will also ensure a tweet in violation of the terms of service will be removed “from safe searches, notifications, and explore.” The question, of course, is what is in the ‘public interest’, and Twitter’s answer according to Rachel Kaser at TNW is vague: If “they provide context, or are needed to hold someone accountable, or if it offers a unique perspective.”
Girlboss is a newly launched professional site (currently available in the US only in beta) to encourage women entrepreneurs, creatives, and freelancers to “connect directly with like-minded peers and notable industry leaders.” Similar to LinkedIn, which a TNW journalist says has been infiltrated with “sexist norms”, Girlboss will encourage women to “share their work experience alongside a snappy fill-in-the-blank bio, their horoscope reading, and their favorite ‘Girlboss moment’.”
A new ‘chat’ sticker in Instagram Stories will help people plan a “big group conversation about something or for making plans.” It works like this: “If someone places a chat sticker on their story, friends can tap the sticker to request access to the chat. The original poster can then choose who they want to include in the new chat, which will take place in their direct messages inbox. They can then end that chat at anytime.”