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Social Media Update 23.09.19

Social Media Update 23.09.19

A weekly annotated curation of significant social media platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.

Facebook

Sarah Perez at TechCrunch was first off the mark reporting on the announcement by Facebook of updates to help video creators and publishers. “The updates involve changes to live video broadcasting, Facebook’s Watch Party and Creator Studio, and they include enhancements to tools, expanded feature sets and improved analytics, among other things.”

Facebook continues to up its ad game with the announcement of an expansion to its interactive ad formats. TechCrunch’s Anthony Ha says that “poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. . . the augmented reality ads that Facebook has already been testing are moving into open beta this fall . . . (and it is making playable ads available to all advertisers, not just gaming companies.”

Twitter

After testing in Canada, Twitter is expanding to the U.S. and Japan the option to ‘hide replies’ . The change is intended to encourage what Twitter calls ‘healthier conversations’ — read not hate filled or corrosive comments. Now “the person who tweeted the original comment gets to decide which replies stay and which are hidden from other users.”

YouTube

YouTube ‘creators’ may have a tougher time earning the all important verification badge. The Verge’s Julia Alexander reports that “YouTube’s current system allows anyone with more than 100,000 subscribers to be verified. Now, YouTube is emphasizing verifying prominent channels that have a “clear need for proof of authenticity,” according to the company. This includes traditional YouTubers, musicians, comedians, and artists, among others.”

Instagram

This change in Instagram’s policies should be applauded: “Instagram will restrict people under the age of 18 from seeing posts that promote weight loss products or types of cosmetic surgery as part of a new policy that targets a rapidly growing and controversial sect of influencer marketing.” Anyone who touts dubious weight loss products or pushes cosmetic surgery, especially to teens, should be ashamed of themselves. Instagram will now remove a post that ‘“makes a miraculous claim about certain diet or weight loss products, and is linked to a commercial offer such as a discount code.”

The lives of Instagram marketers and business account holders just got easier. Jon Porter at The Verge reports “Facebook has officially released a new update for its Creator Studio which lets business account holders schedule their Instagram posts and IGTV broadcasts up to six months in advance.”

Snapchat

And in the I-could-care-less (although maybe you do) department, Snapchat has introduced “a new camera mode that it says makes selfies more 3D-like . . . The 3D selfies captured in Snapchat can be shared on the app or saved to a user’s camera roll and shared elsewhere.” (The Verge)

Social Media Update 30.09.19

Social Media Update 30.09.19

Social Media Update 16.09.19

Social Media Update 16.09.19