Social Media Update 05.08.19
A weekly annotated curation of significant social media platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
App market monitor SensorTower reports that YouTube “is the world’s top-grossing app in the photo and video software category for a second quarter in a row”, most of the revenue coming from U.S. -based user accounts (For those unfamiliar with it, Kwai is a Tencent-backed photo editing tool.)
Snapchat is offering a new tool for advertisers called ‘Instant Create’. Creating an ad involves three steps: “Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalize your targeting. Then you're ready to publish!” Unlike ‘Advanced Create’, used for designing multiple ad sets, Instant Create can only be used for campaigns using a single ad.
App researcher Jane Manchun Wong believes “Instagram may be testing a new augmented reality feature that essentially puts you in front of a green screen.” The augmented reality feature allows you to replace your background surroundings in an Instagram ‘Story’ with an image selected rom your camera roll.
Ingrid Lunden at TechCrunch reports that TikTok, through a partnership with GIF platform Giphy, has made “it possible to import Giphy GIFs, specifically its animated Stickers, into TikTok posts, and at the same time, to be able to create new GIFs for Giphy based on what you are doing in TikTok .”
A public service announcement rather than a platform update: Changes made to YouTube’s algorithm “in an effort to surface more family-friendly content” may mean users are “being recommended children’s content — including from non-English-speaking channels — based on nursery rhymes.” Not all active YouTube users are feeling the warmth.
It may be a long way off, but Karissa Bell at Mashable has discovered Facebook published a patent last week that “details how Facebook could place targeted advertising inside of private conversations in Messenger. The company has allowed businesses to run ads in its messaging app for some time, but has stopped short of placing ads inside of users' private conversations.”