Social Media Update 29.04.19
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
(NOTE . . . The next edition of my social media update will be May 13, 2019, as I will be out of the country until then.)
Love the Numbers
In a recent study, the Pew Research Center reports that “"The median user tweets just twice each month, but a small cohort of extremely active Twitter users posts with much greater regularity . . . As a result, much of the content posted by Americans on Twitter reflects a small number of authors." Perhaps the echo chamber problems that preoccupy social media and political pundits are really just small closets?
Snapchat is prohibiting “ spam and deceptive practices, including content that imitates Snapchat ad formats.”. This means that content masquerading as official sponsored content may be blocked. Digiday says that some creators who have been orchestrating their own brand deals outside of Snapchat told the publication that “ Snap had been deleting their sponsored posts, sometimes with in-app warnings that directed them to the community guidelines.” Until now there was no specific rule.
I admit it: I neither play games (virtual or otherwise) nor have a personalized Bitmoji avatar. So the announcement that “Soon you’ll be able to scan an in-game code with Snapchat to play as your personalized Bitmoji avatar on PC, console and mobile games” is meaningless to me, and anyway probably doesn’t constitute a platform ‘update’ as the mandate of my blog requires. But if the venerable Josh Constine at TechCrunch believes the fact that the “new Bitmoji for Games SDK that will let hand-selected partners integrate 3D Bitmoji as a replacement for their character skins” is important, who am I to question the merit of the announcement?
As Facebook faces ever increased government and judicial scrutiny of its management of users’ data, it announced that “it is banning personality quiz apps, which have for years been able to collect and store a great deal of information about their users. The ban comes a year after the Cambridge Analytica scandal, where it came out that the data firm had acquired information on up to 87 million people through the quiz app “thisisyourdigitallife.”