Social Web Recap 27.08.18
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
Not only have 14% of Americans changed their minds about an issue after they saw something on social media, but they are also much more likely to become politically involved as a result, or at least have discovered others with whom to share views about issues.
The Pew Research Center recently reported that "Although most people have not changed their views on a political or social issue in the past year because of social media, those who have also tend to place a high level of personal importance on social media as a tool for personal political engagement and activism."
The hook-up app is going back to school — with a new version called Tinder U only available to college students. From The Verge: "To log in to the feature for the first time, users must have a .edu email address and be geolocated on campus. The functionality is exactly the same as regular Tinder, although the UI looks slightly different: a badge depicting users’ universities will be displayed on their main profile image." That should make school re-entry more . . . zestful?
Instagram is testing incorporating 'Recommended Posts' in users' Feeds in the same way (dare I suggest it) news outlets drop in paid 'recommended for you' ads at the bottom of articles. Instagram explains that "You’ll see recommended posts at the end of your Feed, once you’ve seen everything new from people you follow. When you see the 'Recommended For You' message, you’ll have the option to view your past posts or keep scrolling for your recommendations."
CNBC is reporting that Instagram is testing a feature that will group people by their college affiliation if they choose. Instagram users will be “prompted to join a college community and ‘connect with other students.’ Opting in adds a user's university and graduating year — selected by the user from predetermined options — to their profile and grants access to class-based lists of other students who've opted into the community.”
Continuing its offence against political and issue-related abuse on the platform, Facebook is releasing 'Ad Archive API' to researchers and journalists so they "can more easily analyze Facebook ads related to politics or issues of national importance . . . The API offers ad creative, start and end date, and performance data, including total spend and impressions for ads. It also shows demographics of people reached, including age, gender and location."
Facebook has started testing a 'things in common' label. It would appear above comments in public posts from people “who you're not friends with but you might have something in common with” with the intention of introducing you to other people with whom you share interests.
YouTube continues to cosy up to ‘creators’ (in the face of threats one assumes from Twitch and Instagram among others) by now allowing all who can already monetize content on YouTube “to turn on non-skippable ads on all videos.” Also being added according to The Verge is “a tool to let creators bulk add or remove non-skippable ads and to track audience engagement and revenue flow from videos that include those types of ads.”