Social Web Recap 20.08.18
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Love the Numbers
The banner 'Love the Numbers' is of course consummately inappropriate for the subject of the Committee to Protect Journalists chart above. Especially in the context of the constant attacks on news outlets and journalism by the U.S. moron-in-chief, ("Almost 350 news outlets to publish editorials denouncing Trump's 'dirty war' on press"), it is important never to lose sight of the fact that journalists should have the right to report the news without fear of violent reprisal.
This isn't a platform 'update' per se. And you are unlikely to notice the consequences immediately. But YouTube is ratcheting up its courtship of popular 'creators' who are being seduced away by Facebook, Instagram, Patreon and Twitch which are offering ways other than advertising (e.g. subscriptions, selling merchandise) to monetize their creations. In fact, according to Bloomberg YouTube is even "paying talent upfront sums to use and promote new features, including paid memberships and an enhanced chat, according to people familiar with the deals. "
The photo and video sharing platform has expanded the functionality of poll stickers added to stories by enabling you to send polls through Instagram direct messages where now "you’ll be presented with the option to send the story to your own selection of users. Everyone in the group chat will be able to view the poll results as they vote in real time."
Unfortunately for those who use Tweetbot, Twitterrific and other popular third-party apps, Twitter has removed access to the APIs “needed to power push notifications and an auto-refreshing timeline” as part of its plan to focus exclusively on the development of its native apps.
As reported by Social Media Examiner, "Facebook’s Creative Shop debuted a new production approach called Create to Convert, 'an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.' The Create to Convert approach is available to 'businesses of all sizes, enabling them [to] create effective video ads at scale.'