Social Web Recap 11.06.18
My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts
Love the Numbers
American consumers *(53%), and one suspects consumers everywhere, do not like ads being targeted at them on apps and websites, primarily because they don't like companies watching what they do online (49%). This is one of the results from a recent study of 1,000 Americans on consumer attitudes towards data privacy conducted by Janrain.
Instagram continues to go after YouTube and Snapchat Discover with the introduction of “a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution.” The goal is to encourage creators to upload longer, more ‘professional’ videos, with the added financial benefit that the videos will “feature a swipe-up option to open a link, which creators can use to drive traffic to their websites, e-commerce stores or event ticketing.” Other features will include a popular videos section and a “continue watching” option.
Instagram announced that as of last week, “when someone mentions you in their story, you’ll be able to share that photo or video into your own story.” If you’re mentioned in a friend’s story you receive a notification and are offered the option to share your friend’s content to your story.
Gamers and (Twitch) are now in Facebook’s sights as it launches fb.gg, “a hub which makes it easier for people to find gaming content that's been streamed on the platform.” To support the effort, Facebook is also re-positioning its ‘level up program’ as ‘Facebook Stars’ “to lure gaming creators with incentives like in-game tipping.”
Facebook is getting heavily into presenting news programming in its ‘Watch’ section. The news shows “will be original and exclusive to Facebook.” Lucia Moses at Digiday writes, “The first round of shows comes from ABC News, local newspaper chain Advance Local (part of Advance Publications, also parent of Condé Nast), Attn, CNN, Fox News, Mic and Univision. Some of the shows will feature big-name anchorslike Anderson Cooper andJorge Ramos, and they’ll vary in frequency and format.”
Recognizing music’s importance to the content people share on social platforms, Facebook is “opening up more options for creativity and sharing memories” with music in user videos. It is also adding the option for people to lip sync to songs by clicking on ‘Lip Sync Live’ when you begin a ‘Live’ video.
Snapchat has started "selling tickets for major sporting events directly within the app", and Rachel Kaser at TNW thinks it might be a move to "help it branch out to an older audience." Interested Snapchatters simply swipe up on the related sports Story image to be taken directly to Snapchat’s partner ticket marketplace SeatGeek where you can buy tickets.